Artificial Intelligence and Marketing 

How is artificial intelligence changing marketing?

What comes to your mind when you imagine what Artificial Intelligence AI is?

Are you having thoughts of Aliens coming from the sky?

or 

The fantasy you see in movies like Terminator, Ex Machina, The machine, Ghost in the shell etc.

Such concepts of artificial intelligence are in the wake of its popularity.

Its news and application such as fulfilling legal claims, writing sports reports, becoming a part of search engine etc 

They have sprung forth like antibodies and are making the headlines as we speak.

With these much, we have witness the various application of artificial intelligence.

However, these applications cut across all areas of life endeavours.

 

Thus, our perspective of artificial intelligence is to separate truths from fiction.

We can achieve this by rely on scientifically proven facts and figures that are quantifiable.

That’s why "what is artificial intelligence" has been intriguing for quite some time now.

This does not just save us from what is artificial intelligence?  And how it affects our business and marketing? 

But simply put...

No one knew that artificial intelligence something born from science fiction can one day finds its way into life.

Fortunately, there are many topics  revolving around "what is artificial intelligence"?

Some companies are spending billions and putting in their time, efforts and resources on developments in the field.

AI is perceived as the breakthrough technology mankind is waiting for so we can marvel at our success.

Whatever artificial intelligence future holds for mankind, is yet to be seen.. 

The truth is, artificial intelligence existence has become a threat to a lot of people way of life and career.

You don’t have to blame artificial intelligence applications in most fields of life.

 

AI versatility in advantage tends to outweigh its disadvantages.

In today's blog post, I will like to focus all my energy on how artificial intelligence is changing marketing. 

AI in marketing opens a new era where technology is used for marketing.

Our attention shall be centred on how artificial intelligence is used in business marketing and the benefits it brings.

Am sure you already know that and that’s why you are reading this particular blog post.

Let’s analyze what is artificial intelligence in computer science and its application that made it stand out among other technologies of the 21 century.

Already Google has introduced AI in its search engine, and in android phones-Google Assistant , with this, artificial intelligence future seemed to be getting closer to us every second of the day.

Therefore artificial intelligence future is not difficult to predict and it has no controversy-it is a straight road to the mainstream.

As a result of these, AI marketing strategy keeps evolving.

This is what we should be considering when dealing with how is artificial intelligence changing marketing using the listed topics.

The individual marketing perspective

 

At the mention of AI, we associate it with the scene we have seen from AI movies-shiny metals robots like; I-Robot, full metallic endoskeleton like Terminator, or half-human and half metal like; Ex Machina.

These are nothing, but fictional characters from Hollywood, these views may not depict the future artificial intelligence robot of the future.

Although, it may tell what we want our AI robot to be like. They may not turn out to be like that.

However, software developers are constantly trying to close the gap between science and fiction, sellers and buyers, by encouraging personal offers, loyalty programs to remain glued to the company while they do everything in their power to improve on the AI of today.

To achieve these, marketing strategies to solve these problems are developed to interact between buyer and seller and work with each client individually and independently.

Marketers started creating scalable programs with the help of artificial intelligence software to easily accommodate and automate the type of content and channel of communicating with millions of people depending on the company’s products and service.

Artificial intelligence techniques like machine learning help to teach the computer to collect, store and process a large amount of data.

Based on these, every individual can be giving unique information based on their search history and everyday activities.

An example of a company that has successfully implement this method of data collection in machine learning in marketing is Facebook.

For each Facebook user, his or her news feeds is formed individually and uniquely for that individual alone because of AI marketing research.

Conceptualizing marketing for an individual made it possible for the implementation of specific kind of advertisement they see on their Facebook page.

Such a marketing strategy encourages Pay per Click (PPC) and exact content marketing, not some random marketing mix.

In simple terms, the individual marketing perspective gives you the best advertisement, content, news and reviews based on what you are always interested in every time you go online, log in to your Facebook account or your email account.

AI companies that have succeeded in these, have seen an increase in sell for up to 25% in goods and services.

Artificial Intelligence Targeted Content

Online business owners are constantly trying to develop new and improved ways of marketing their contents, goods and services to reach their targeted audience.

For these reasons, the marketing environment should not be limited to the desktop but should be available on, tablet mobile phones and any device that can be used to access the internet .

This marketing plan where visitors can receive the same information regardless of the distribution channel is now paramount and known as Omnichannel marketing.

AI targeted content gives marketers the ability to scale their content marketing strategy for a better user experience based on individual’s interest.

When conducting AI targeted content, it replaces the whole team of specialists require to develop content for a targeted group of people or age group.

Business marketing quickly and quietly took over the world with the aid of ai trend.

The targeted content used by artificial intelligence is a business strategy developed to meet the group of people or individuals at the point of their need by verifying the content they frequent online.

This means that AI will suggest for you what to read online and the type of content you see on your search feeds.

Each of these decisions is based on your search history, bookmarks pages online, the type of data you have invested your time and energy in reading and making reference to.

Artificial intelligence smooth search sessions 

AI becomes so smart because of machine learning that is glued to the modern approach of developing software.

Every website or blog owner nightmare is Search Engine Optimization (SEO), however, this does not stop a host of companies to direct their efforts towards increasing their sites visitors per day.

I’m no different from this!

We all want more traffic and more clicks because that's how we make the money we talk about.

Over 200 factors are responsible for the Search Engine Result Pages (SERP) you see when you type a single word in a search engine like Google. 

These factors are used to filter off and show the result of the best sites based on Google self-learning system called the RankBrain.

In an attempt to bring about a better user experience in marketing strategy, falsify gaining ranking is becoming less and less effective.

More algorithms are used to determine what you see in search engines results. 

Contents with the highest quality from a human perspective that can induce a low bounce rate can now be achieved and ranked accordingly.

The general idea here is to provide what is more suitable for people, not a search engine.

Therefore, this increases the competition in search engine optimization (SEO), so you just have to optimize your site the right way or don't at all.

Smart Assistant like Google Assistant , Siri, and Microsoft Cortana allows the use of search via voice commands. 

Rigorous typing every time you need to search for a word or phrase can be performed now via simple speaking to your phone or laptop.

The important marketing function takes into account the location of the user, history and everyday user of the internet to give those SERPs.

How marketers and artificial intelligence can work together 

Believe it or not, artificial intelligence enables marketers to engage every customer in a personalized and meaningful way that promotes better user experience and customer satisfaction.

After all if the customer is not satisfied, he/she will not come back again.

Google search engines use artificial intelligence to give you the result.

And if you are not privy to this information until now then you are still living in the stone age.

Those results on the Google search engine result page are AI influenced and controlled, it is now time you intentionally create content that would find expression and yield better Return on Investment (ROI).

The importance of artificial intelligence in marketing was and has always been to increase ROI by improving on the marketing strategy.

Although many marketing networks are engaged in marketing research and expanding the meaning of marketing, AI and marketers can co-exist and mutually benefit from one another.

Artificial intelligence tools are remarkably helpful when using them to encourage a high conversion rate by marketers.

Without a doubt, AI as a tool enables marketers to reach the targeted customer and help the customer to finds products that best fits him.

Amazon the largest online shopping company manage the influx of data and purchase orders by incorporate artificial intelligence and machine learning to optimize their warehouse operations.

However, AI-powered technology and deep learning used by Amazon is built for fluid warehouse operation and delivery systems that can appease the customers.

Amazon Robotics fully automated shipping warehouse with humans and robots are in sync. 

Artificial intelligence stocks 

Amid the pandemic, several companies are making money by investing in artificial intelligent technologies know as AI.

Online schooling becomes the next phase of education just to keep to the calendar.

Online stay at home jobs became the next available option.

Even a country like Nigeria started seeing more jobs online and people started using the internet more.

Here is the catch

Artificial intelligence stock skyrocketed as many companies invested in AI a branch of technology that sprung like anti-bodies at the end of the 21st century.

Do the above remind you of something familiar from Nollywood?

“At some point in the early twenty-first century, all of mankind was united in celebration. We marvelled at our own magnificence as we gave birth to AI” Morpheus, The Matrix 

We are already marvelled by our creation and that we are investing billions in artificial intelligence stocks.

If you are kin on buying artificial intelligence stock, then you have to think of companies that are leading in the technology sphere.

Those are the technology giants, first, the search engine giant Google-Alphabet’s (Google ), Next on the list is Microsoft (MSFT) and then last not the least Amazon.com (AMZN )

Looking into artificial intelligence future

Consumer behaviour changed by artificial intelligence keeps increasing and expanding the horizon of the word  AI marketing.

The term artificial is fairly straightforward and merely connotes something not from the point of view been created by God.

As scientist believes in the product of natural evolution, AI does not fall into that category, that’s why the artificial intelligence future cannot be narrowed down to just the capacity to acquire and apply knowledge.

 And for this reason, they spend more time trying to develop an artificial neural network (ANN).  

To understand this method, we have to look into the kinds of data is posted and updated online every day and the AI programs.

This means that the consumer is hit with too much information.

 The consumer doesn’t have all the day to go through that much information and data.

The amount of information you see on SERPs and your Facebook account is controlled and influenced greatly by artificial intelligence and machine learning algorithms unbeknownst to you.

Let me give you a hint of what you are going to be encountering in the future;

AI and Marketing 

“You take the red pill-you stay in wonderland and I show you how deep the rabbit hole goes.”

The search is suggested via location with relevance to what is available on Google listings.

Online business now is greatly dependable on the recommendation of AI software to influence the strategy of marketing.

 For example, when you use your Google Assistant to search for a cake shop in Abuja Central Business District, the result is based on the closest to your location and based on what’s available.

On a Final Note 

Several other companies and research laboratories are in constant progress on the forefront in trying to improve their robotics and artificial intelligence technologies.

“Everything in life that has a beginning has an end, I see the end coming, in one way or another, traditional business marketing strategies are coming to an end-artificial intelligence is the end of them all”

Marketing since the introduction of artificial intelligence has seen a facelift.

In general, it is clear to declare that the future of marketing most likely belongs and must rely on artificial intelligence.

This is due to the increase of more content and user demands for customer satisfaction and the ability to sieve through all that is posted to determine what is needed.

To achieve this, Facebook and Amazon have taken customer satisfaction to a whole new level with the aid of artificial intelligence ai.

This undoubtedly revolutionized marketing by aiding individuals to get close to their needs with ease as the internet is flooded with different type of data and needs.