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Showing posts from March, 2023

AI is not a replacement for human expertise in digital marketing

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AI is not a replacement for human expertise in digital marketing Human expertise in digital marketing That is correct. While AI has the potential to revolutionize the way businesses approach digital marketing, it is not a replacement for human expertise. AI can analyze vast amounts of customer data and provide valuable insights, but it still requires human oversight and input to ensure that marketing campaigns align with business goals and values.   Human marketers bring unique skills and expertise to the table, such as creativity, strategic thinking,  and the ability to develop and maintain relationships with customers. These skills are essential to  creating effective marketing campaigns that resonate with customers and drive business growth.   Additionally, while AI can analyze data and optimize advertising efforts in real-time, it still requires  human input to make strategic decisions and adjust campaigns based on business goals and values.  Human marketers can provi

Digital Marketing and Artificial Intelligence (AI)

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Digital Marketing and Artificial Intelligence (AI) AI and Digital Marketing  Artificial Intelligence (AI) is increasingly being used in digital marketing to improve targeting, personalization, and automation. AI algorithms can analyze vast amounts of data to identify patterns  and trends, which can help marketers make more informed decisions about targeting and messaging. Here are some ways AI is being used in digital marketing but shall be limited to the following ways; Personalization: AI algorithms can analyze data such as user behavior and preferences to create personalized experiences for each user. This can involve customized product recommendations, personalized email marketing campaigns, and targeted advertising.   Predictive analytics: AI can analyze data to predict future trends and outcomes, which can help marketers make better decisions about targeting and messaging. Chatbots: Chatbots powered by AI can interact with customers in real-time, answering thei

Nigeria email scam capital of the world then and now

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Nigeria email scam capital of the world then and now Nigerian email scammers, also known as 419 Scammers or Advance fee fraudsters , are individuals or groups who engage in fraudulent activities by sending unsolicited emails to potential victims in an attempt to obtain money or sensitive information. These scams typically involve promises of financial gain or other rewards in exchange for upfront payments or personal information.   The term 419 refers to the section of the Nigerian Criminal Code that deals with fraud-related offenses, and the scam has become associated with Nigeria due to the country’s high rate of involvement in such schemes. However, it’s worth noting that not all Nigerian people engage in email  scams, and many Nigerians have been victims of such scams themselves. The email messages sent by these scammers often appear convincing, using official-looking logos and language to trick victims into believing that they are dealing with a legitimate or