How is artificial intelligence changing marketing?
Artificial Intelligence and Marketing How is artificial intelligence changing marketing? What comes to your mind when you imagine what Artificial Intelligence AI is? Are you having thoughts of Aliens coming from the sky? or The fantasy you see in movies like Terminator, Ex Machina , The machine , Ghost in the shell etc. Such concepts of artificial intelligence are in the wake of its popularity. Its news and application such as fulfilling legal claims, writing sports reports, becoming a part of search engine etc They have sprung forth like antibodies and are making the headlines as we speak. With these much, we have witness the various application of artificial intelligence. However, these applications cut across all areas of life endeavours. Thus, our perspective of artificial intelligence is to separate truths from fiction. We can achieve this by rely on scientifically proven facts and figures that are quantif...