Domain Authority; what you need to know

Domain Authority; what you need to know

To a blogger, Domain Authority (DA) is not a new phenomenon, but when a blogger remains adamant to learning what domain authority is, his blogging careers will remain redundant.   

I'm no expert with domain authority, but i can tell you this; DA is important to your bog growth.

To the world of SEO and to other web users, increasing your DA is as important as posting a new blog post every now and then.   

But what is Domain Authority? 

Why is it so important to bloggers and other websites?  

Why should you be worried about increasing your DA? 

These are the things we are going to be discussing.

We are not limiting ourselves to just knowing about DA, why it is important.

But we shall also include how to check our domain authority score to know how our blog is doing in search engine result page.

Domain Authority is as important as SEO, therefore we aimed at how we can grow our blogs to get more PR.

A  blog even on blogger need a good domain authority score to have a better traffic.

After all we are blogging to make money from online or for the fun of it. 

Whatsoever your choices for blogging are, the goal here is to have a high DA score for your site

Although, in time past, a website is weigh based on its page rank. 

Time and Google search algorithm has made some noticeable changes. 

There are several parameters that determine how sites are now ranked!

What is Domain Authority?

Before you freak out, whenever the phrases Domain Authority is mentioned, it means the score range between 1 to 100 of how possible your website will be ranked by a Search Engine for specific keywords or phrase.

Unfortunately, there is no clear definition of what DA is.

The close thing to an academic definition of what a domain authority is;

Domain Authority is a score assigned to a website or a blog based on google search engine ranking in a scale of 1 to 100 with 1 as being very poorly ranked and 100 been excellent for showing the result on search engine pages.  

With 100 being the best-ranked website and with 1 as the worst ranked website. Don’t get discouraged if your DA is very low. 

It does not matter when you start your website or blog, because it grows with time when fully nourished with good content and backlinks.

Therefore the higher the score, the better the rankings of your website in search engines.

Scoring a Domain

Domain Authority score was developed by Moz, to predict how websites will be ranked in Search Engine Result Page (SERP) when a search result is dislodged.

It helps to know how your website will be ranked when a keyword relating to your website is searched on any of the search engines we have. 

The rankings are from 1 to 100 scores. 

It is therefore easy for a website to be ranked between 20 and 30 and very hard to ranked 70 to 80 on the Moz Domain Authority score. 

Not because it can’t be ranked, but there are a lot of factors mitigating the ranking of the website.

Clearly, Domain Authority is not a measure of SEO, but a measure of ranking between your site and competitive websites for related keywords, the likeliness of showcasing your websites than that of your competitor.

 When you have a higher ranking than him your competitor, it does mean that you are increasing your SEO.

Therefore, Domain authority and Page rank are two different things entirely.

Because,  Domain authority is the measure of the authority of your Domain, (complete Domain with every details, description, and trustworthiness) while a Page Authority is the measure of the individual pages on your websites with no reference to your entire Domain.

While page authority, grows, so also DA grows. It can be simply put-DA and page rank grows together but not simultaneously. Cumulative page ranks increase the DA of the site or blog.

Factors that Determine the Domain Authority of a Site

It is a known fact that large sites like Google, Wikipedia, Yahoo, are atop every other site when it comes to DA ranking. 

Several reasons and other determinants have led to this evidence.

For starters, backlinks, regular updates, social signals, and constant patronage of these sites are responsible for such.

Compare with a site NAIJBLACK, it is a spoon of water fetched from the Atlantic Ocean.  

Therefore, it is of great importance that you try and understand the determining factors.

By understanding them, there is a great chance you may find yourself in that position as soon as possible.

The Moz Domain checker is a simple tool to use. 

It comes with a 30-day free trial account. The factors for Determining Domain authority are the links.

Let’s consider some of the most important factors in determining DA. 

 

• Linking Root Domain: is in plain English means the number of backlinks you have earned that are linking back to your blog or site. It is better to earn 20 different backlinks from 20 different sites than 20 backlinks from a single site.
• MozRank: metric designed for the measure of the quality of the links that are pointing back at your site. it has everything to do with the site it is pointing from. 
• Quality content: The quality of content is as important as it backlinks. Even when you have the best backlinks in the business, quality over quantity still rules. While you are trying to improve your domain authority, also improve on the practicality and quality of your content.

• Search Engine Friendliness: This refers to the site structure and user friendliness.If your blog is poorly structured, it may hinder the user-friendliness of the site, as such, it affects the load time, page speed and increases bounce rate.

When your site is launched, your DA is one (1), there are things you can do to improve your MozScore and make your site accessible to search engines.

How to increase own Domain authority 

Increase Domain Authority is a quest, and individuals site that needs more search engine recognition are doing everything they can to improve their chances.

DA can’t be bought; it is only grown over time. Unlike backlinks that you can purchase.  

Note that the higher the DA ranking you have, the greater are your chances of been displaced on a search engine first page, and the higher your chances of been outranked by other sites

Also, Domain Authority can’t be transferred, but instead, try and get better at becoming an authority in your niche. 

To increase your Domain Authority, here are some MUST do:

Quality of Website Content

To achieve DA, it is synonymously to writing quality content that would attract both On-page and Off-page search engine optimization.

Quality still rules the blogging industry. 

This is the untold truth about getting quality backlinks.

Getting the actual content length is no big deal if you are a blogger, but if your content is not great, it demoralized readers from coming back to your site. And with this, your SEO will not improve.

Search engine optimization encompasses algorithms and the data fed in by people to search for certain keywords. 

These keywords are always searched in search engines by humans, thus when the person likes your content, he shares it.

It is the building block of search engines for you to be precise and write contents that answer the needs of your readers. 

Therefore when writing a blog post, dive deep and cover all the necessary details a reader may wish to know about the topic of discussing and watch your DA increase.

Keep the language of writing simple, avoid big words and complicated sentences that would make reading boring. 

Engage the reader with user-friendly contents.

Content is what made people and search engines get engaged with your site, therefore, when we are talking about content. 

It does not involve plagiarism, repetition, exaggeration or omission.

It just refers to simple English articles written in other to satisfy the desire of the reader, to guide, to direct and also to educate the reader based on the keyword(s).

Get high-Quality BackLinks

Get high-quality backlinks may sound too good to be true? 

Obviously, you are thinking when will I get a single link that has high link juice.

If you are still thinking and acting in that way, please consider reading another blog, not mine.

Generating high-quality links for your blog will not be easy and fast. 

At times, it so slow that we’d prefer a snail on a race track than backlinks building.

That has been the misconception all along, you need to create readable and likely content to your readers. 

Once you have made it habitual, individuals from your niche will start connecting your site-thus backlink building.

Though it may sometimes, and patience to build quality backlinks. 

The best backlinks are built over time not overnight. 

With a little hard work, it can be done.

Getting his quality backlinks are the best build when you have a wide range of readers and people dropping comments. 

Backlinks often come naturally from your interaction with people on social media, forums and other blog related sites, but what matters is getting high-quality backlinks in other to increase your DA.

Do yourself a favour, write quality contents, engaging contents and shareable contents. 

Writing half-baked-content, may, however, add more content to your site but not encourage link backs because of poor quality in diversifying and giving the information people desire and deserve.

Regular Posting of Articles 

Regular update of your blog is very important. You may be wondering how is this related to increasing DA?

I will inform you soon enough.

Your blog is the backbone of your business, a conduit for attracting new visitors, building a brand reputation, increasing traffic and search engine signals, a place for engaging people.

Assuming, you are lazy, and refuse to updates your blog for a while, how then, do you engage people, sale a product, increase your blog traffic and do more?

 In recent time, it came to my notice that the only way to maintain good traffic on your site is to regularly updates the blog and its contents.

Therefore, you have to decide when to update your blog, how often should you update and publish new contents that are going to increase your blog sensitivity to search engines.

The blog is not a billboard, as such, it needs regular care, updates and publishing of new content.  

It is not just publishing; it also involves promoting content on social media.

With regular publishing, it means more visitors, more traffic, more content and as a blogger, you are increasing the quality of your writing skills.

In order to achieve an increase in DA, regular updates are important. At some point, you may think of regular update as

Watering the plant so it can grow

Google, Yahoo and Bing Search Engines love fresh content feed from blogs.

The more you post, the more traffic you have coming to your way.

The more traffic you get, the more the revenue (for a marketer or any blog owner).

The more the traffic, the more the page ranks.

The more you write, the better you become in writing.

Your audience gets to read more fresh quality contents from your blog often.

Domain Trust

In as much as Domain trust is crucial for your blog, how can you increase Domain Trust of your site? but how can search engines trust your site you may ask?

In order for you to build this trust, you must not be involved in any form of plagiarism, any form of copy-pasting contents from other websites. 

Getting involved in any unethical behaviour will undoubtedly result in one possible outcome, search engine ignoring your site.

Remove Bad Links

With the creation of new backlinks, sometime, one may end up creating a bad backlink. 

Apparently, you are in the rush to create new backlinks and then you end of creating bad backlinks.

To be on the safer side, you need to manually unfollow or disassociate yourself with those bad links. 

Keep a watchful eye on the links pointing back to your site. 

Bad links are not good for a blog owner.

Social Media Marketing of Contents

Social media plays a major role in increasing the ranking of your Domain. 

It is a ranking factor in Google search engine algorithm, thus when you have social signals pointing back at your blog, it helps increase Your Domain Authority of your blog.

This is, of course, a good reason why you should write shareable contents whenever you are writing a blog post.

On a Final Note

Domain Authority is an important aspect of search engine result page, and as such, blog owners are in the race to see their blogs ranked on Google’s first page. 

It is our task as blog owners; we must consider how to make our marks on a search engine for certain keyword(s)